For 21 years, the family-owned Reed Cycle shop has kept the bicycling public throughout the cities of Boise and Eagle, Idaho rolling along. The shop’s popularity has translated to big growth over the years. “We started out in a tiny 900 square foot home in Eagle,” says owners Tammi and Bill Reed. “Steadily over time, we kept adding space so that this shop is nearly triple in size today, and we’ve also been able to convert a former car wash into our Boise location.”

Reed Cycle has been able to grow through smart planning and innovation and those skills have been serving them well during the pandemic. “We have had to be really creative in both running our shops safely and sourcing materials during a world-wide bike-parts shortage,” says Tammi. “By re-working our protocols and business practices, we’ve been able to keep all of employees with us and they in turn have done an amazing job throughout COVID.”

Their innovation is why Columbia Bank thought Reed Cycle would be the perfect partner for their Pass It On Project. Reed Cycle is choosing an equally innovative collaborator and is giving children their very own bike, and Columbia Bank is paying the bill. “We are supporting the Boise Bike Project which does an amazing job finding and restoring bikes for children who don’t have them,” says Bill. “I can’t tell you how gratifying it is to see these kid’s smiling faces when they get their own bike, and it is such a privilege to help make that happen.”